A Short Beginner's Guide To SEO
Search engine optimization is here to stay, and it will continue to grow. Ever since the late 90s when Google first happened on the web, people have been using all kinds of methods to rank highly and generate targeted traffic. Ever since the latest Panda series of updates, things have definitely changed at Google in many ways. So you need to put a lot more effort into the present; however, this certainly doesn't change the basics - they will remain the same. So if you're just starting out with SEO, then the following few basic tips should help you have a great start.
Every beginner should get this imprinted in their minds: No Flash because if you want your site to rank in the search engines, then you have to learn to avoid Flash. You will have enough of a challenge getting your site ranked without having Flash, and having it will make it all the more difficult. Obviously it is a problem when a part or all of your page with the Flash on it is never read by the search spiders or bots. So you have to ask yourself what is more important to you, the Flash or proper SEO. When it comes to SEO, one of the most important considerations will be your choice of keywords around which you will rank your site. The only thing that you need to keep in mind is to avoid going too broad when choosing your keywords. Another important reason is that you can end up with traffic that is too loose, or not sufficiently targeted to be of any value. So that is where the notion of the long tail keywords come into play.
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Your website or blog will be optimized with a main topical idea that is tied to a keyword phrase, and that is what you have to keep in your domain name. You need all the edge you can get with the SEO game, and that will give you a little more. If you pay attention, you will see variations on this theme such as file names for individual names containing keywords. We suggest you continue to learn how to do all kinds of SEO because you need to know the information.
Your SEO fate is totally up to you, and you should learn how to do it properly. If you are going to take it easy, then even the results you get won't be serious. So if you're starting out with SEO, this is your chance to make a difference to your online business. Get the initial part right, and focus on straightening your basics first, and this will allow you to slowly and steadily move in the right direction. Now you have a better idea about SEO and what is required of you, so now just keep moving.